Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
- Preferred deal
- Private auction deal
- Programmatic Guaranteed deal
- Open auction deal
For your company’s new meditation app, a Programmatic Guaranteed deal within Display & Video 360 is the appropriate choice.
This deal type allows you to work directly with a specific media outlet and secure a fixed number of impressions within the wellness
section of the publisher’s site. Programmatic Guaranteed deals provide a direct and controlled approach, ensuring a guaranteed
number of impressions at a fixed price, allowing for precise planning and execution of your campaign. This deal type offers the
certainty of inventory availability and impression delivery, making it suitable for campaigns where a predetermined volume of
impressions is crucial.