Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
- Any Floodlight tag
- Global site tag
- Sales tag
- Counter tag
Explanation:
The counter tag is designed to track site visit conversions, suitable for objectives focused on increasing site visits or enhancing brand awareness. It offers three counting options: standard, which counts every interaction as a conversion; unique, which counts only the first interaction per user per day; and per session, counting one conversion per user session. This flexibility allows for tailored conversion tracking based on specific campaign goals, effectively measuring the impact of ad interactions on site traffic.
Chapter 9: Track Conversions with Floodlight & Global Site Tag
Read more here: https://support.google.com/displayvideo/answer/2697097
The correct option is Counter tag. In the context of the Google Display and Video 360 certification, when a client aims to track the
number of website visits resulting from ad clicks, the recommended tag to use is the Counter tag. The Counter tag is specifically
designed for counting and reporting conversions, making it suitable for tracking the effectiveness of online advertising efforts. By
implementing the Counter tag in Display & Video 360, advertisers can measure the success of their campaigns in driving user visits
to the client’s website, providing valuable insights into the impact of their display and video ads on online traffic. This aligns with
best practices for utilizing Floodlight tags to track and analyze conversions within the platform.