Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
- Custom intent audience
- Custom affinity audience
- Target audience
- Activity-based audience
When promoting a specific model, such as the step-through bicycle, using “Custom intent audiences” in Display & Video 360 is the
ideal choice. Custom intent audiences enable advertisers to target users based on their recent online behaviors and activities,
indicating a specific intent or interest in the product. By leveraging custom intent audiences, the advertiser can ensure that the ad
for the step-through model reaches individuals actively searching, browsing, or showing intent related to similar bicycles. This
audience targeting approach enhances the precision of the campaign, reaching potential customers who are more likely to be
interested in and consider purchasing the advertised product, ultimately improving the overall effectiveness of the advertising
efforts.