Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- Optimize for completions
- Optimize for time spent on screen
- Optimize for conversions
- Optimize for clicks
In the context of Display & Video 360, to prioritize showing the ad that viewers watch to the end most often for a documentary film
promotion, the recommended video creative optimization strategy is to “Optimize for completions.” By selecting this option, the
platform will automatically adjust the campaign settings to favor the promotion of the video ad that has a higher likelihood of being
watched until the end by the audience. This optimization approach aims to maximize the number of users who complete watching
the entire 30-second promo video, aligning with the client’s goal of identifying and showcasing the most engaging and compelling
content to the viewers.