Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?
- Brand Lift measurement isn’t supported by Display & Video 360.
- Programmatic Guaranteed deals can’t measure Brand Lift.
- The report won’t appear for several days in Display and Video 360.
- Audio ads can’t measure Brand Lift.
The correct option is Programmatic Guaranteed deals can’t measure Brand Lift. In the context of the Google Display and Video 360
certification, the lack of significant results in the Brand Lift Study for the newly developed audio ads in a Programmatic Guaranteed
deal could be attributed to the fact that Programmatic Guaranteed deals, as of the certification context, do not support Brand Lift
measurement. Brand Lift Studies are typically associated with measuring the impact of ad campaigns on user perceptions and
brand awareness. Since Programmatic Guaranteed deals focus more on securing guaranteed impressions with specific targeting
and delivery parameters, they may not provide the necessary features for measuring Brand Lift. This explanation aligns with the
limitations of certain deal types in Display & Video 360 regarding specific measurement capabilities.