Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
- Mobile app install line item
- Display line item
- YouTube & partners line item
- Video line item
For the campaign promoting the client’s new musical with native video ads, the suitable Display & Video 360 line item type is
Display line item. This line item type is designed for non-video inventory and supports various ad formats, including native video
ads. By choosing the Display line item, advertisers can effectively deliver their native video creatives across a wide range of display
placements on websites and apps. This ensures that the campaign reaches the desired audience in non-video environments while
optimizing for the unique characteristics of native video content.