You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- Data-driven ads
- Responsive ads
- In-stream video ads
- Native ads
For the sports apparel company sponsoring marathons in three different cities and aiming to deliver city-specific ads while ensuring
accurate geographic targeting, the suitable Display & Video 360 ad format is Data-driven ads. Data-driven ads enable advertisers
to tailor content based on specific data signals, such as the viewer’s location. In this context, the sports apparel company can
leverage data-driven ads to customize creative elements dynamically according to the city in which the ad is being viewed. This
ensures that marathon participants and sports enthusiasts in each city receive relevant and localized content, enhancing
engagement and resonance with the target audience in each marathon location.