You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
Viewability targeting
Optimized targeting
Demographic targeting
Device targeting
Explanation: To ensure reaching the correct audience for a new sneaker collection without restricting performance, implementing “Optimized targeting” within Display & Video 360 is the recommended strategy. Optimized targeting utilizes Google’s artificial intelligence to expand beyond manually selected audiences. This approach enables advertisers to leverage machine learning algorithms, allowing the system to identify and target audiences based on various signals and behaviors. By using Optimized targeting, advertisers can enhance their campaign’s efficiency and effectiveness, reaching a broader audience that aligns with the campaign goals and maximizing the impact of their sports apparel advertising campaign.
You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?
- Campaign-activity audiences
- Similar audiences
- Google audiences
- Frequency-cap audiences