While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
If your jewelry designer client created a line item in their Display & Video 360 (DV360) web campaign that originally targeted mobile in-app, and they subsequently removed that targeting at the insertion level but are still experiencing targeting on mobile in-app, there could be a few reasons for this:
- Bid Adjustment Overrides:
- Check if there are bid adjustments at the line item level specifically for mobile in-app targeting. Bid adjustments can override insertion-level settings, and if there is a bid adjustment applied, it may still be targeting mobile in-app.
- Campaign Settings:
- Review the campaign settings to ensure that there are no default targeting options set at the campaign level that include mobile in-app. If such settings exist, they can override insertion-level settings.
- Frequency Capping:
- Verify if frequency capping settings at the line item level are impacting the delivery. If the line item has a frequency cap set specifically for mobile in-app, it could be causing the continued targeting despite removal at the insertion level.
- Creative Targeting:
- Ensure that the creative assets being used in the line item do not have any specific targeting settings for mobile in-app. If the creatives are associated with mobile in-app targeting, the campaign may still reach those placements.
- Ad Exchange Restrictions:
- If the campaign is participating in ad exchanges, check if there are specific restrictions or preferences set at the exchange level that could be influencing the targeting behavior.
- Ad Group or Line Item Overrides:
- Check if there are any additional ad groups or line items within the same campaign that specifically target mobile in-app. The settings at these levels could override the insertion-level changes.
- Cache and Refresh Issues:
- Clear the cache and refresh the browser or platform interface to ensure that the most recent changes are reflected. Sometimes, delays in updates or caching issues can cause discrepancies.
If, after thorough checking, the issue persists, it may be necessary to reach out to the DV360 support team for assistance. They can provide specific insights into the campaign setup and help troubleshoot any technical issues that might be causing the continued targeting of mobile in-app despite the removal at the insertion level.