While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?
- You should use target audience.
- You should use lifestyle audience.
- You should use custom affinity audience.
- You should use custom intent audience.
Explanation:
In the context of a pet food retailer launching a new brand of dog food with a specific organic formula, utilizing a custom intent audience in Display & Video 360 is the appropriate strategy. A custom intent audience allows advertisers to reach users based on their recent search behavior and signals of intent, ensuring that the ad is shown to customers actively interested in purchasing organic dog food. This targeting approach enhances the relevance of the advertisement, increasing the likelihood of reaching a more receptive audience and driving engagement with the specific product offering. Custom intent audiences enable advertisers to align their campaigns with the specific preferences and behaviors of potential customers, optimizing the effectiveness of their advertising efforts.
Custom Intent audiences in Display & Video 360 empower advertisers to specifically target potential customers based on their purchase intentions. This strategy allows for the creation of audiences using keywords, URLs, and apps related to the advertiser’s product, reaching individuals actively seeking or considering the purchase of organic dog food. By tailoring audiences in this way, the campaign can more effectively connect with consumers who have shown a direct interest in organic dog food products, enhancing the ad’s relevance and potential for conversion.
Read more here: https://support.google.com/displayvideo/answer/7583366