While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

• You should use target audience.
• You should use lifestyle audience.
• You should use custom affinity audience.
• You should use custom intent audience.

 

Explanation:

Custom Intent audiences in Display & Video 360 empower advertisers to specifically target potential customers based on their purchase intentions. This strategy allows for the creation of audiences using keywords, URLs, and apps related to the advertiser’s product, reaching individuals actively seeking or considering the purchase of organic dog food. By tailoring audiences in this way, the campaign can more effectively connect with consumers who have shown a direct interest in organic dog food products, enhancing the ad’s relevance and potential for conversion.

Read more here: https://support.google.com/displayvideo/answer/7583366

 

To ensure that the ad for the specific organic formula of dog food is shown only to customers who are interested in purchasing that type of product, you should consider using a Custom Intent Audience or a Custom Affinity Audience in Display & Video 360 (DV360). Both of these audience types allow you to target users based on their interests and intent related to specific topics or keywords.

1. Custom Intent Audience:
   • A Custom Intent Audience allows you to target users who are actively searching for specific products or services on Google, including YouTube. In this case, you can create a custom intent audience that includes keywords related to organic dog food, premium pet nutrition, or other relevant terms associated with the new brand of dog food.
2. Custom Affinity Audience:
   • A Custom Affinity Audience is designed to target users with specific interests or affinities related to certain topics. You can create a custom affinity audience tailored to pet owners or users interested in organic and premium pet products. This audience type is more focused on long-term interests and behaviors.

Here’s how you can set up these audiences in DV360:

Creating a Custom Intent Audience:

1. Navigate to the “Audiences” section in DV360.
2. Click on “Custom Intent” and create a new audience.
3. Enter keywords related to organic dog food, premium pet nutrition, or specific attributes of the new dog food brand.
4. Save and apply the audience to your campaign targeting.

Creating a Custom Affinity Audience:

1. Go to the “Audiences” section in DV360.
2. Select “Custom Affinity” and create a new audience.
3. Define the interests and affinities associated with pet owners or users interested in organic and premium pet products.
4. Save and apply the audience to your campaign targeting.

By using Custom Intent or Custom Affinity Audiences, you can target a more specific audience segment that is likely to be interested in the new organic dog food formula. Regularly monitor the performance of your campaign and make adjustments to your audience targeting based on insights and feedback to optimize the campaign’s effectiveness.