While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
Audience Composition report
Reach Overlap report
Floodlight report
Inventory Availability report
While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users. Which report would you use?
- Audience composition report
- Floodlight report
- Reach report
- Inventory availability report
Explanation:
Reach Overlap report is the appropriate report in Display & Video 360 for determining the total number of engaged users in a connected TV (CTV) campaign. The Reach Overlap report provides insights into the overlap or intersection between different audience segments, allowing advertisers to understand the unique and shared reach among various target groups. This report is valuable for analyzing the effectiveness of a CTV campaign in engaging users across different segments, helping advertisers optimize their strategies based on audience behavior and reach. Utilizing the Reach Overlap report ensures a comprehensive view of engaged users and facilitates data-driven decision-making for better campaign performance.