What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?
- Data-driven ads
- Native ads
- Responsive ads
- In-stream video ads
Explanation:
Native ads in Display & Video 360 require publishers to configure the creative to reflect the look and feel of their site. This ad format
seamlessly integrates with the content of the publisher’s platform, providing a more cohesive and non-disruptive user experience.
Publishers have the flexibility to customize the appearance of native ads to match the visual style of their website or app, ensuring
that the ads blend harmoniously with the surrounding content. This approach enhances user engagement and makes the
advertising content appear more native to the platform, increasing the likelihood of capturing the audience’s attention and driving
better overall campaign performance.
Native ads are uniquely designed to be flexible and component-based, allowing for creative assets to be tailored to fit the form and function of the site or app where they are displayed. This adaptability ensures that the ads seamlessly integrate with the publisher’s content, mirroring its look and feel. This approach not only enhances user engagement by maintaining a consistent user experience but also provides an opportunity for advertisers to repurpose existing social assets for their campaigns, ensuring that ads are both effective and cohesive within the site or app’s environment.
Chapter 15: Create Responsive and Data-Driven Ads
Read more here: https://support.google.com/displayvideo/answer/7359723