What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?
Is a demand-side platform (DSP) by Google that allows advertisers to plan, execute, and measure digital marketing campaigns across various channels, including Connected TV (CTV). Please note that tools and features within platforms may have been updated or changed since then, so it’s advisable to check the latest documentation or contact Google support for the most current information.
As of my last update, some tools and features within DV360 that can help protect your brand within a Connected TV (CTV) campaign include:
- Brand Safety Controls:
- DV360 offers brand safety controls that allow advertisers to set parameters to ensure their ads appear in brand-safe environments. This includes the ability to exclude specific content categories, keywords, or publishers that may not align with the brand’s values.
- Third-Party Verification Services:
- Integrations with third-party verification services can be used to ensure that your ads are delivered in brand-safe environments. These services can provide additional monitoring and verification of ad placements to mitigate the risk of appearing alongside inappropriate or harmful content.
- Inventory Quality Targeting:
- DV360 provides options for advertisers to target high-quality inventory and premium publishers, reducing the likelihood of ads appearing in low-quality or fraudulent environments.
- Viewability and Fraud Detection:
- DV360 includes tools to measure ad viewability and detect fraudulent activity. Advertisers can set viewability thresholds and utilize fraud detection features to optimize their campaigns for genuine and viewable impressions.
- Ad Content Verification:
- Ensure that the actual content of your creatives complies with brand guidelines and industry standards. DV360 may offer tools for ad content verification to check for elements like inappropriate images, language, or messaging.
- Contextual Targeting:
- Utilize contextual targeting options to align your ads with relevant content. This can help ensure that your ads are contextually relevant and less likely to be associated with content that could be considered unsuitable for your brand.