To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?
- You should set up custom bidding.
- You should set up conversion tracking.
- You should set up instant reporting.
- You should set up attribution modeling.
Explanation:
To attach consumer behavior to the annual business goal of a 20% revenue increase in Display & Video 360 (DV360), you can set up various features and configurations within the platform. Here are steps you can take:
- Conversion Tracking:
- Implement conversion tracking in DV360 to measure specific actions that contribute to revenue, such as completed purchases or lead form submissions. Set up conversion goals aligned with the business’s key performance indicators (KPIs).
- Revenue Tracking:
- Integrate revenue tracking to associate monetary value with each conversion. This allows you to directly tie consumer behavior to revenue generated. Ensure that revenue tracking is properly configured and aligned with the business’s financial goals.
- Audience Creation:
- Utilize DV360’s audience creation features to segment users based on their behavior. Create audience lists for different stages of the customer journey, such as website visitors, product viewers, and past purchasers.
- Dynamic Creative Optimization (DCO):
- Implement DCO to personalize ad creatives based on users’ behavior. Tailor ad content dynamically to showcase products or offers that align with the consumer’s past interactions or preferences.
- Audience Insights and Analytics:
- Regularly analyze audience insights and performance analytics within DV360. Understand how different audience segments behave and their impact on campaign performance. Use this information to optimize targeting strategies.
- Attribution Modeling:
- Choose an appropriate attribution model in DV360 to understand how various touchpoints contribute to conversions and revenue. This helps in assigning credit to different ad interactions along the customer journey.
- Performance-Based Optimization:
- Leverage DV360’s optimization features to automatically adjust bidding and targeting based on performance data. This ensures that the budget is allocated to strategies that drive the highest return on investment (ROI).
- A/B Testing:
- Conduct A/B testing on different ad creatives, messages, or targeting strategies to identify the most effective approaches. Use the insights gained from testing to refine future campaigns and improve consumer response.
- Remarketing Campaigns:
- Set up remarketing campaigns to re-engage users who have previously interacted with the brand but did not convert. Tailor remarketing messages to encourage these users to complete a desired action.
- Set Realistic KPIs:
- Establish realistic and measurable key performance indicators (KPIs) aligned with the 20% revenue increase goal. Monitor these KPIs regularly and make adjustments based on consumer behavior insights.
By implementing these strategies in DV360, you can effectively connect consumer behavior to the annual business goal of a 20% revenue increase. Regular monitoring, analysis, and optimization based on consumer insights will be essential for achieving success in this endeavor.