The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?
- One of the ads is missing a companion creative.
- One of the source files is in MP3 format.
- One of the ads was created in Ad Canvas.
- One of the source files is in WAV format.
One of the source files is in WAV format. In Display & Video 360, audio campaigns may encounter issues if the source files are in
an incompatible format. WAV (Waveform Audio File Format) is a common uncompressed audio format that might pose challenges
in terms of file size and compatibility with various platforms. Display & Video 360 may have specific requirements or limitations on
audio file formats, and using WAV files, which are larger and less compressed than other formats, could result in issues such as
slow loading times or playback errors. Checking and ensuring that the audio source files are in a suitable format, such as MP3, can
help resolve potential problems with the audio campaign.