What would you use the Intelligence Panel for in Display & Video 360?
You’re looking to forecast impression levels for a new campaign coming next month.
You’re running a campaign and want to upload a single creative to multiple line items.
You’re running a campaign and want to see which insertion order is under-pacing.
You’re negotiating a deal and want to choose the most relevant inventory for your campaign.
Explanation:
In Display & Video 360, the Intelligence Panel serves as a valuable tool for real-time insights into the performance of insertion orders within a campaign. When running a campaign, advertisers can leverage the Intelligence Panel to assess and monitor the pacing of insertion orders. Pacing refers to the rate at which an insertion order is delivering impressions compared to its expected or target delivery. By using the Intelligence Panel, advertisers can quickly identify which insertion orders may be under-pacing, allowing them to take prompt corrective actions, such as adjusting budgets or targeting settings. This feature enhances campaign management efficiency, enabling advertisers to optimize delivery and ensure that their campaigns meet performance objectives.
How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
- To see which insertion order is under-pacing
- To upload a single creative to multiple items
- To forecast impression levels for an upcoming new campaign
- To chose the most relevant inventory while negotiating a deal