For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
- When you’re paying in different currencies for a global ad campaign.
- When you want to apply frequency management to your deal.
- When you’re working across multiple publishers within a deal.
- When you want to guarantee a fixed number of impressions.
Explanation:
Bidding 20% higher than the floor price in non-guaranteed deals within Display & Video 360 is recommended when dealing with
different currencies in a global ad campaign. Currency fluctuations can impact the cost of impressions, and by bidding higher,
advertisers can account for potential variations in exchange rates. This approach helps ensure that the campaign maintains
competitiveness and secures the desired impressions across various regions, even when using different currencies. Adjusting the
bid in this way assists advertisers in navigating the complexities of global campaigns and mitigating currency-related challenges in
the programmatic advertising landscape.