A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?
- Use optimize for clicks
- Use optimize for conversions
- Use optimize for creative rotation
- Use optimize for time spent on screen
The correct option is Use optimize for conversions. In the context of the Google Display and Video 360 certification, when a soft
drink company wants to promote the display ad leading to the most purchases more frequently among several new flavors, the
recommended creative optimization type is “optimize for conversions.” This strategy leverages machine learning algorithms to
prioritize and display the ad that is most likely to result in conversions, aligning with the company’s goal of promoting the flavor with
the highest purchase performance. By utilizing “optimize for conversions” in Display & Video 360, advertisers can enhance the
efficiency of their campaign, allocating more impressions to the ad that is driving the desired actions and maximizing the overall
success of their promotional efforts.