A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?
In the line item settings
In the campaign settings
In the specific audience settings
In the insertion order settings
A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month. Where should they set up frequency management?
- Within their insertion order settings
- Within their campaign settings
- Within their line item settings
- Within the specific audience settings
Explanation:
To manage the frequency of ad impressions for the specific audience of wedding planners in a Display & Video 360 campaign, the appropriate setting is within the specific audience settings. By configuring the frequency management at this level, advertisers can control how often their ads are shown to the designated audience. This ensures that wedding planners are exposed to the ad content at a controlled rate, preventing overexposure and optimizing the impact of the campaign. Setting up frequency management within the specific audience settings allows for a more targeted and tailored approach to reach the intended audience with an optimal frequency cap.