A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?
They should run a keyword report.
They should run an offline report.
They should run an instant report.
They should run a basic report.
A marketer is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Which report should they run?
- Offline report
- Instant report
- Keyword report
- Basic report
Explanation:
When a marketing executive needs immediate access to campaign performance data without waiting for a report to be generated and downloaded, the appropriate action within Display & Video 360 is to run an “instant report.” Instant reports provide real-time insights into key metrics and allow users to quickly access the most up-to-date information about their campaigns. This feature enables marketers to make timely decisions and adjustments based on the latest performance data, contributing to a more agile and responsive advertising strategy. By running an instant report, the marketing executive can efficiently analyze the campaign’s effectiveness and take prompt actions to optimize its performance.