A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?
- Flipbook
- Swirl
- Native
- Parallax
For the furniture manufacturer’s new summer campaign, aiming to showcase their latest outdoor furniture collection with an
immersive 3D format, the recommended ad format is “Swirl” in the context of Google Display & Video 360. Swirl is an interactive 3D
ad format that enables users to engage with the ad by zooming in, rotating, and exploring the product from different angles. This
format provides an engaging and visually rich experience, allowing potential customers to interact with the furniture models in a way
that traditional display formats cannot achieve. By leveraging Swirl, the furniture manufacturer can enhance user engagement,
showcase product details effectively, and create a more compelling advertising experience for their target audience.