A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
- Plan workspace
- Reach planning tool
- Forecasting tool
- Insights tool
When a company is launching a campaign targeting teens and young adults between 13 to 26 years old for a new gaming computer
and aims to understand campaign exposure metrics within this demographic, the suitable feature in Display & Video 360 is the
“Reach planning tool.” This tool enables advertisers to estimate the potential reach and frequency of their campaigns, helping them
understand how effectively they can connect with their target audience. By utilizing the Reach planning tool, the company can gain
insights into the expected reach within the specified age group, allowing for better planning and optimization of their advertising
strategy.