A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
- They should use demographic targeting.
- They should use viewability targeting.
- They should use device targeting.
- They should use optimized targeting.
To ensure optimal performance in advertising the new line of snowboards using Google Audiences in Display & Video 360, the client should leverage optimized targeting. This approach allows the system to automatically adjust targeting parameters based on historical performance data, ensuring that the ads are shown to users who are more likely to engage and convert. By using optimized targeting, the client can benefit from machine learning algorithms that analyze various signals and user behaviors, refining the audience targeting dynamically. This flexibility ensures that the campaign reaches the right audience for the new snowboards without imposing strict limitations, optimizing performance and maximizing the effectiveness of the advertising efforts in Display & Video 360.