You run a local bakery in a small town and are considering taking your business online. How can going digital benefit your business?
Select the 4 correct answers, then submit.
- You would have less need to communicate with customers
- You get more insights into customers’ online behaviour
- You are more visible to customers
- You can communicate with customers more easily
- You can buy a pizza oven
- You can target ads at local customers
Explanation:
Taking your bakery digital can offer a range of benefits:
-
Expanded Reach: An online presence lets you attract customers from beyond your local town, opening up new markets.
-
Convenience for Customers: With an online ordering system, customers can place orders any time, increasing sales and customer satisfaction.
-
Cost-Effective Marketing: Digital channels such as social media and email marketing enable you to promote new products, special offers, and events at a lower cost than traditional advertising.
-
Improved Customer Engagement: An online platform allows you to collect feedback, interact via reviews, and build a loyal community around your brand.
-
Data-Driven Decisions: With analytics, you can track customer behavior, monitor sales trends, and adjust your strategy based on key performance indicators (KPIs).
-
Operational Efficiency: Online ordering can streamline the ordering process, reduce errors, and improve inventory management.
These benefits not only increase your potential revenue but also strengthen your brand’s presence in an increasingly digital marketplace.