Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?
Select the 2 correct answers, then submit.
- Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
- Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn® professional networking services.
- Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
- Post content across all social media sites during off-peak eBook download time, and send email marketing content during peak eBook download time.