Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working. Which conversion metrics should Emmeline focus on?

 

Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working.

Which conversion metrics should Emmeline focus on?

 

Select the 3 correct answers, then submit.

• The number of page views the blog receives.
• The number of people who visit the directions page to a Sunny Bakes location.
• The number of visitors that come to their website from social media.
• The number of transactions made on the site which include a Breakfast Box.