Amina runs a natural skincare brand that has been growing steadily for two years. Recently, she’s noticed increased competition from other eco-conscious brands and wants to improve her online presence. Amina needs to understand how her competitors are positioning themselves and identify ways to differentiate her brand to attract more customers. Which of the following steps should Amina take to gain insights into her competitors and stand out in the market?

Amina runs a natural skincare brand that has been growing steadily for two years. Recently, she’s noticed increased competition from other eco-conscious brands and wants to improve her online presence. Amina needs to understand how her competitors are positioning themselves and identify ways to differentiate her brand to attract more customers.

Which of the following steps should Amina take to gain insights into her competitors and stand out in the market?

 

Select 3 correct answers, then submit.

• Set up Google Alerts to monitor mentions of competitor brands and industry trends.
• Copy competitor product descriptions and pricing strategies to align with the market.
• Use search engines to identify which words and phrases competitors are using on their websites and note who appears in the top search results.
• Analyse customer reviews and feedback to understand how customers perceive competitor products and services.