You’re working with a paper company who has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?
- Google Analytics 360
- Surveys 360
- Search Ads 360
- Display & Video 360
Explanation: The correct answer is **Display & Video 360**. When working with a paper company that has multiple creatives for their upcoming card stock campaign, Campaign Manager 360 integrates seamlessly with Display & Video 360 to manage and optimize the distribution of these creatives across various digital advertising channels. Display & Video 360 (DV360) is a comprehensive platform that allows advertisers to manage display, video, and programmatic advertising campaigns. It works in conjunction with Campaign Manager 360 by leveraging its capabilities in ad serving, targeting, and reporting to enhance the reach and effectiveness of ad creatives. DV360 enables sophisticated audience targeting, real-time bidding, and cross-channel campaign management, which are essential for maximizing the visibility and impact of the paper company’s card stock campaign across relevant digital platforms. This integration ensures that Campaign Manager 360’s functionalities in trafficking, measuring, and optimizing ad creatives are effectively complemented by DV360’s broader capabilities in programmatic buying and advanced targeting strategies. In contrast, Search Ads 360 is focused on managing and optimizing search engine marketing campaigns, while Ads Data Hub provides insights into ad performance and Google Analytics 4 focuses on web analytics and user behavior analysis, none of which directly facilitate the seamless integration and management of display and video creatives as effectively as DV360 does in conjunction with Campaign Manager 360. Therefore, for the paper company to ensure the seamless integration and optimal performance of their multiple creatives in the card stock campaign, leveraging Display & Video 360 alongside Campaign Manager 360 is the appropriate choice.