You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
- You should use the unique counting method.
- You should use the standard counting method.
- You should use the custom counting method.
- You should use the per session counting method.
Explanation:
You should use the unique counting method to measure downloads because this approach ensures that each user is counted only once, regardless of how many times they download the recipe list during a specified period. This is particularly useful for understanding the distinct reach of your downloadable content, providing insights into how many unique visitors are engaging with the recipes. By using unique counting, you can better evaluate the effectiveness of your marketing efforts and the popularity of the downloadable resource, helping you assess its impact on driving sales for your online French foods store.