Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign?
- Use Publisher Spec library to effectively transcode videos.
- Wait until all three publishers provide video ad specifications.
- Use only one placement for all three publishers.
- Wait until all three publishers have the same specifications.
Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?
- Create a separate placement for each of the three publishers.
- Wait until all three publishers provide video ad specifications.
- Create only one placement for all three publishers.
- Wait until all three publishers have the same specifications.
Explanation: The correct answer is ” correct: trueUse Publisher Spec library to effectively transcode videos.” When running a sneaker campaign across three different sports publishers with varying video creative specifications, using the Publisher Spec library in Campaign Manager 360 is the most appropriate approach. The Publisher Spec library allows advertisers to transcode video creatives into the required formats and specifications for each publisher, ensuring compatibility and adherence to each publisher’s technical requirements. For the publisher that accepts only 300×250 companion ads, the Publisher Spec library can convert the video creative into the appropriate companion ad format. For the publisher requiring VAST and vPaid tags, Campaign Manager 360 can generate and attach these tags to ensure proper video ad playback and tracking. Even for the third publisher who hasn’t yet provided specifications, using the Publisher Spec library allows for proactive preparation and adaptation of video creatives once specifications are received. This method ensures that the sneaker campaign can effectively run across all three publishers without delays or technical issues, maximizing reach and performance across different sports media platforms. By leveraging the Publisher Spec library in Campaign Manager 360, advertisers can streamline campaign management, maintain consistency in ad quality, and optimize delivery to meet the unique requirements of each publisher, thereby enhancing the overall effectiveness and success of the sneaker campaign in reaching targeted audiences across diverse sports publisher environments.