You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?
- To meet these demands, you should use only one placement for all three publishers.
- To meet these demands, you should wait until all three publishers have the same specifications.
- To meet these demands, you should wait until all three publishers provide video ad specifications.
- To meet these demands, you should use Publisher Spec library to effectively transcode videos.
Explanation:
Given those four options, the most plausible, though still incomplete, answer is: “To meet these demands, you should use Publisher Spec library to effectively transcode videos.”
“To meet these demands, you should use Publisher Spec library to effectively transcode videos” is the most proactive step among the choices. While it doesn’t solve the companion ad or tag requirements directly, the Publisher Spec library helps understand and adapt video creatives to different publisher specifications. You would still need to manage the companion ad and tag requirements separately, likely through creative assignments at the placement level (even if the option to create multiple placements isn’t explicitly given).