A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?
- Cross-device conversions Report
- Platform Type Report
- Same-device conversions Report
- Environment Type Report
or
- Standard report with cross-device conversion dimension
- Standard report with platform type dimension
- Standard report with same-device conversions dimension
- Standard report with environment type dimension
Explanation:
The correct answer is **Standard report with platform type dimension**. When the national pet food store wants to analyze which devices their ads have appeared on across desktop, mobile phones, and tablets, they should review a standard report that includes the platform type dimension. This report will categorize impressions, clicks, and other relevant metrics by the type of device where the ads were displayed—whether desktop computers, mobile phones, or tablets. By examining the platform type dimension within Campaign Manager 360’s standard reports, the store can gain insights into the performance and reach of their campaign across different device categories. This helps them understand where their ads are most effective and allows for informed decisions on adjusting bidding strategies, creative formats, or targeting criteria to optimize campaign performance across all device types. Reports with environment type dimensions typically categorize by web vs. app placements rather than device types. Cross-device conversion dimensions focus on conversions that occur across different devices used by the same user, which is different from simply identifying where ads have appeared. Similarly, same-device conversion dimensions specifically track conversions that occur on the same device where the ad was originally displayed. Therefore, the most appropriate report for the national pet food store to determine which devices their ads have appeared on is the standard report with the platform type dimension, providing comprehensive insights into device-specific ad performance across desktops, mobile phones, and tablets.