A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices. Which ad placement would be outside the focus of their campaign goal?
Desktop ad for a fashion magazine
Tablet app for pop culture news and trends
Mobile website for personal care
Smartphone app for a hair-styling app
Explanation:
Desktop ad for a fashion magazine would be outside the focus of their campaign goal because the primary objective is to reach an on-the-go audience through mobile devices. A desktop ad is inherently limited to users accessing content on a computer, which does not align with the intent to engage mobile users. In contrast, the other placements, such as mobile websites and smartphone apps, are designed to target individuals who are using their mobile devices, making them more relevant for the barbershop chain’s advertising efforts aimed at reaching potential customers in a mobile context.