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What three benefits can you typically expect from implementing a Performance Max campaign? Choose three.

Select 3 Correct Responses

• You can drive additional conversions because Performance Max uses assets to create highly relevant ads for Search queries from customers who might be interested in your offerings
• You can factor a wide range of signals into bid optimizations, including attributes like device and location and other signal combinations exclusive to Performance Max.
• You can grow your reach with Google AI by finding more search queries to convert. You can find more queries to convert because Performance Max exclusively focuses on conversion and value-based bidding strategies.
• You can find queries likely to convert, because Search Ads’s targeting capability uses advertiser-provided assets as a signal for finding them. This is especially useful for advertisers with sparse landing pages or websites.
• You can find audience segments you might have missed otherwise, because Performance Max campaigns look beyond manually selected audience segments.

 

Maybe you want to search:

• What are three benefits of a Performance Max campaign? Choose three.

 

 

Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she’s paying per interaction.

What should Faith do when setting up this bid strategy?

 

• Use the Performance Planner to gauge seasonal trends and identify what the daily best bids will be.
• Set the Google Ads system to ask for authorization before it makes a decision to a bid.
• Provide the system with a maximum cost-per-click limit to control what she’s willing to pay per interaction.
• Set her daily budget based on estimated cost-per-click.

 

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Maximize clicks
• Maximize conversions
• Target impression share
• Enhanced cost-per-click (ECPC)

 

Explanation:

The correct answer is: **Target impression share.** When the primary objective of a campaign is to maximize visibility, particularly ensuring that ads are displayed prominently on the search results page, the most suitable bidding strategy is ‘Target impression share.’ This bidding strategy allows advertisers to set a specific target for how often their ads appear at the top of the search results page or anywhere on the page in relation to the total available impressions. By selecting this strategy, advertisers can prioritize ad visibility over other performance metrics such as clicks or conversions. The system will adjust bids automatically to help achieve the specified impression share goal, thereby increasing the likelihood of the ads being shown to users and enhancing overall campaign visibility. This approach is particularly beneficial for brand awareness campaigns or when advertisers aim to maintain a dominant presence in the search results to capture maximum audience attention. Ultimately, by prioritizing visibility through the Target impression share bidding strategy, advertisers can effectively align their campaign objectives with their bidding tactics to achieve their desired advertising goals.

 

 

If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?

 

• The repetition of the same or similar phrases across the ad
• The technique of directing the final URL to the company’s “About” page so that customers can learn more about the company
• The approach of writing a minimal amount of headlines so you can test which ones perform best
• The use of top-performing headlines and descriptions from relevant expanded text ads

 

 

In which two ways is Performance Max useful? Choose two.

 

Select 2 Correct Responses

• When you need to find untapped growth opportunities.
• When you need to multiply conversions across Google Ads inventory.
• When you need to gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level.
• When you need to ensure your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting.

 

 

With a future sales promotion in mind, Prisha is setting up Dynamic Search Ads. She’d like her Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. 

Which Dynamic Search Ads targeting option will meet this goal?

 

• All webpages
• Categories
• Landing pages from standard ad groups
• URL