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If you want to generate leads for your business and it’s your first time creating a Video action campaign, what ad formats should you expect to be used?

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If you want to generate leads for your business and it’s your first time creating a Video action campaign, what ad formats should you expect to be used?

 

  • Non-skippable in-stream ads and bumper ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and in-feed video ads

 

Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale. Which creative best practice should they employ to encourage customer interaction?

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Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale.

Which creative best practice should they employ to encourage customer interaction?

 

  • They should add location extensions to focus on selected geographic locations.
  • They should have a clear call-to-action, such as “Learn more.”
  • They should link their Google Ads account to the Google Merchant Center account.
  • They should reach a broad audience with dynamic video ads.

 

Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

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Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

 

  • Skippable in-stream ads and non-skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Masthead ads and non-skippable in-stream ads
  • Masthead ads and bumper ads

 

A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?

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A marketing manager wants to reach and engage with potential customers via a Google Video campaign.

What first step do they need to complete to get started?

 

  • Build a list of relevant keywords.
  • Install a video code on their website.
  • Link Google Ads to their YouTube channel.
  • Prepare a manual bidding strategy.

 

A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see. What measurement solution should they use to achieve this and how can they gain access to it?

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A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see.

What measurement solution should they use to achieve this and how can they gain access to it?

 

  • Active View, accessible by contacting their Google team.
  • Unique Reach and Frequency, accessible by contacting their Google team.
  • Active View, accessible by adding appropriate columns to their statistic tables.
  • Unique Reach and Frequency, accessible by adding appropriate columns to their statistic tables.