vmartinez

Select all that apply. Which of the following adjustments can you make to better engage your client’s audience?

 

• Time zone sending

• A/B testing

• Personalization

• Sending to an unsegmented list

 

Select all that apply. Which of the following strategies can help improve a client’s sending reputation?

 

• Only send emails to people who have opted-in to receive them.
• Start the client on a fresh, new domain.
• Increase the number of weekly emails the client sends.
• Create content that resonates with the audience and raises engagement rates.

 

Fill in the blank: The email deliverability tool that helps prevent fake or invalid subscribers from being added to your list is called ___.

 

• subscription type
• email health tool
• double opt-in
• bounce rate

 

Which of the following options is NOT an indicator that a client is a good fit for dedicated IP?

 

• Their open rate has been below 20% for the last three months.
• They need to send transactional emails.
• They need to be the sole sender on an IP in order to have recipients allowlist the IP.
• They want to use HubSpot’s SMTP or Single Send API endpoints.

 

Fill in the blank: ___ is an automated email triggered by a specific action or event that takes place on your website or app.

 

• Dedicated IP
• Programmable email
• Transactional email
• Dynamic pages

 

Select all that apply. To learn more about a client’s previous sending behavior, which metrics should you examine?

 

• Open rates
• Send rates
• Unsubscribe rates
• Bounce rates