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Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?

• Managed service
• Self-service
• Both managed service and self-service models

 

Explanation:

The selected answer **Managed service** is correct because the managed service model in Amazon DSP provides full programmatic campaign management, where Amazon’s team handles the setup, execution, and optimization of campaigns on behalf of the advertiser. This model is typically billed using an insertion order (IO), which is a formal agreement outlining the terms, budget, and goals of the campaign. Advertisers relying on the managed service model benefit from Amazon’s expertise in campaign management, allowing them to focus on their overall strategy while Amazon ensures that the campaign runs smoothly. In contrast, the self-service model allows advertisers to manage campaigns themselves without requiring an insertion order, providing more control but less direct support from Amazon’s team.

 

Which Amazon DSP service model allow advertisers to create campaigns on their own and without insertion orders?

• Self-service
• Managed service
• Neither self-service or managed service

 

Explanation:

The selected answer **Self-service** is correct because the self-service model in Amazon DSP allows advertisers to create, manage, and optimize their campaigns independently without the need for insertion orders. This model provides advertisers with full control over their campaign setup, targeting, and budget, enabling them to run campaigns directly through the DSP platform. In contrast, the managed service model involves Amazon’s team handling the campaign setup and management, often requiring insertion orders for execution. The self-service option is ideal for advertisers who prefer to manage their campaigns on their own, leveraging Amazon’s tools and data to optimize performance.

 

Where on Amazon DSP can advertisers explore and select the best creative assets to optimize their campaigns?

• Advertising console
• Creative gallery
• Custom reporting

 

Explanation:

The selected answer **Creative gallery** is correct because the Creative Gallery in Amazon DSP is the section where advertisers can explore and select the best creative assets to optimize their campaigns. The Creative Gallery allows advertisers to browse various ad formats, templates, and previously used creatives to choose the most effective assets for their current campaigns. This tool helps ensure that advertisers are using high-performing, engaging creatives that align with their campaign objectives. By providing a centralized location for creative management, the Creative Gallery streamlines the process of selecting and optimizing ad creatives, ultimately improving campaign performance.

 

Where can audio ads purchased with Amazon DSP run?

• Amazon-owned and third-party-owned traditional audio and podcast inventory
• Third-party-owned traditional audio and podcast inventory
• AM radio only

 

Explanation: The selected answer **Amazon-owned and third-party-owned traditional audio and podcast inventory** is correct because audio ads purchased through Amazon DSP can run across both Amazon-owned platforms and third-party platforms. This includes popular Amazon-owned audio services such as Amazon Music, as well as podcast inventory, providing advertisers with access to a wide variety of audio content. In addition to Amazon’s own properties, DSP also allows for the purchase of ad inventory on third-party traditional audio and podcast platforms, extending the reach of audio ads beyond Amazon’s ecosystem. This broad reach across multiple audio environments allows brands to effectively target listeners in various settings, whether through streaming music or podcasts, enhancing overall campaign reach and effectiveness.