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Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?

• Amazon O&O
• Amazon Publisher Direct (APD)
• Private marketplace (PMP) deals

 

Explanation: The correct answer is **Amazon Publisher Direct (APD)** because Amazon Publisher Direct (APD) enables advertisers to access a wide range of addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet, as well as from premium publishers and broadcasters. APD offers direct access to premium inventory and provides advertisers with more control over their ad placements, allowing for more effective targeting and engagement with a broad, high-quality audience. This supply source is particularly valuable for advertisers seeking to maximize the reach and impact of their campaigns through premium content and high-demand ad placements. In contrast, Amazon O&O (owned and operated) and Private Marketplace (PMP) deals focus on inventory within Amazon’s ecosystem or within exclusive, invite-only environments, respectively, and do not provide the same broad access to the open internet and premium publishers as APD does.

 

Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data, including product views, purchases, and cart abandonments?

• Amazon Ad Tag
• Data management platform
• Conversions API

 

Explanation: The correct answer is **Amazon Ad Tag** because the Amazon Ad Tag allows advertisers to pass dynamic events such as product views, purchases, and cart abandonments for audience creation and conversion management. By integrating this tag into their website, advertisers can capture detailed visitor data in real-time, enabling them to create highly personalized audience segments based on user interactions. This allows for more precise targeting in Amazon DSP campaigns, as advertisers can engage users who have shown interest in specific products or taken certain actions, such as abandoning their cart. While the Data Management Platform (DMP) and Conversions API can also help with audience segmentation and conversion tracking, the Amazon Ad Tag specifically facilitates the real-time capture of these dynamic events on external sites, making it the most appropriate solution for this purpose.

 

Which phase of a high traffic event would you recommend gradually easing off bids?

• Lead-in stage
• Lead-out stage
• Day-of stage

 

Explanation:

The correct answer is **Lead-out stage** because the Lead-out stage occurs after the high-traffic event has ended, and at this point, it is recommended to gradually ease off bids. During this phase, demand typically decreases as the event winds down, and the advertiser may no longer need to maintain high bidding levels to secure impressions. By gradually lowering bids, the advertiser can optimize budget spend without overbidding for less competitive or lower-value impressions after the event. In contrast, during the Lead-in stage, bids are usually increased to build momentum leading up to the event, and during the Day-of stage, bids are maintained or optimized to ensure strong performance throughout the event itself.

 

Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?

• Reprocessing of attribution with the intent of capturing conversions that may have been missed occurring daily
• Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis
• Reprocessing view through vs click through, occurring only once, 30 days after the original conversion attribution

 

Explanation:

The correct answer is **Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis** because attribution restatement in Amazon DSP involves reprocessing the attribution data to ensure that all conversions are correctly assigned and any missed or incorrectly attributed conversions are captured. This process occurs on a rolling basis, meaning that the data is updated periodically to reflect new or corrected information. It helps improve the accuracy of conversion tracking by adjusting past attribution to account for situations such as delayed conversions, missing data, or misattribution. The other options are incorrect because they either limit the scope of reprocessing (view-through vs. click-through) or suggest a fixed timing for reprocessing (only once after 30 days), which does not accurately describe the ongoing nature of attribution restatement.

 

Which of the following statements accurately describes Amazon Ads’ attribution methodology?

• Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window
• Conversions are attributed to the first ad a customer interacted with within a 30-day lookback window
• Amazon Ads uses a multi-touch attribution model, giving equal credit to all ads viewed or clicked before a purchase

 

Explanation:

The correct answer is **Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window** because Amazon Ads uses a last-touch attribution model, meaning that the last interaction (either a click or view) before a conversion is the one that receives credit for the sale. Specifically, within a 14-day lookback window, if a customer clicked on an ad and then made a purchase, that click would be attributed as the key action leading to the conversion, even if the customer previously viewed the ad. This model prioritizes clicks over views, which means the final click action is the one that gets the conversion credit, rather than giving equal weight to multiple interactions or earlier touchpoints.