vmartinez

True or false? It’s a best practice to think of your emails as one-off sends.

 

• True

 

• False

 

False. It’s generally not considered a best practice to think of your emails as one-off sends. It’s more effective to plan and execute email marketing campaigns that are part of a broader strategy, with careful consideration given to audience segmentation, personalization, and follow-up sequences.

 

 

You want to add a Canva design to your email. What is the correct sequence of actions to take?

 

• With your email open, drag the Text module into the email. Hover over the module and click More. Select Design with Canva.
• With your email open, click the Actions dropdown menu. Click Design with Canva.
• With your email open, drag the Products module into the email. Click Select products. Click Design with Canva.
• With your email open, drag the Image module into the email. Click Select image. Click the More dropdown menu. Click Design with Canva.

 

You want to identify the best times to send your emails through a custom report. You’d like to see each hour of the day as a separate row and the average open and unsubscribe rates listed out by hour. Which type of chart should you select?

• Gauge
• Pivot table
• Area
• Vertical bar

 

To identify the best times to send your emails through a custom report where each hour of the day is displayed as a separate row with average open and unsubscribe rates listed, you should select the Pivot table chart type. This allows you to organize and display data in a tabular format with rows and columns, making it suitable for analyzing data across different time periods like hours of the day.

 

You want to view your emails by volume within a specific two month window. Where can you find this data?

• Marketing > Email > Analyze > Scroll to the Email data chart
• Marketing > Email > Analyze > Scroll to the Email performance chart
• Marketing > Email > Analyze > Scroll to the Email performance dashboard
• Marketing > Email > Analyze > Scroll to Delivery

 

You can find the data for viewing your emails by volume within a specific two-month window in the following location:

Marketing > Email > Analyze > Scroll to Delivery

 

You want to review your emails’ performance measured against your average performance. Where can you find this data?

• Marketing > Email > Analyze > Scroll to the Email data chart
• Marketing > Email > Analyze > Scroll to the Email performance chart
• Marketing > Email > Health > Scroll to High and low-performing emails
• Marketing > Email > Health > Review Score over time

 

You can find the data comparing your emails’ performance against your average performance in the following location:

Marketing > Email > Analyze > Scroll to the Email performance chart

 

You perform an A/B test for an email in HubSpot. You set the parameters so 25% receive version A, 25% receive version B, and 50% receive the winning version. You have 100 recipients in the send list. What happens?

• 25 contacts receive version A, 25 contacts receive version B, and, after the test time is finished, 50 contacts receive the winning version.
• 50 contacts receive version A and 50 contacts receive version B.
• 100 contacts receive version A.
• 25 contacts receive version A, 25 contacts receive version B, and, after the test time is finished, 100 contacts receive the winning version.