vmartinez

You recently hired a new intern. They don’t have much email marketing experience. Which tool might be helpful to ensure they follow your brand guidelines?

• Smart rules
• Collaboration sidebar approvals
• Brand settings
• Content assistant

 

The tool that might be helpful to ensure the new intern follows your brand guidelines is:

Brand settings. These settings allow you to establish and maintain consistency in branding across your marketing materials, including email campaigns.

 

You’re investigating soft bounces in HubSpot. You see the message “Your IT team has not authorized HubSpot to send emails on your behalf.” What does this message mean?

• Your IT team has not created a viable company email address for you.
• Your IT team has flagged your company email due to negative engagement.
• Your IT team has created a custom DMARC policy which needs updating.
• Your IT team has canceled your company’s subscription to HubSpot.

 

The message “Your IT team has not authorized HubSpot to send emails on your behalf” indicates that:

Your IT team has created a custom DMARC policy which needs updating.

 

Why is it difficult to re-enroll contacts in a workflow with a filter-based trigger?

• A filter-based trigger enrolls a contact into an active list that blocks re-enrollment. You have to manually remove them from this list to re-enroll.
• A contact has to opt out of the workflow by unsubscribing before you can re-enroll them into the workflow.
• A contact must completely unmeet all trigger criteria and then meet them again to re-enroll.
• It’s not difficult to re-enroll contacts in a workflow with a filter-based trigger because you can select to re-enroll them automatically in the tool.

 

The difficulty in re-enrolling contacts in a workflow with a filter-based trigger arises because:

A contact must completely unmeet all trigger criteria and then meet them again to re-enroll.

 

True or false? An email marked as “delivered” by an ESP is guaranteed interaction and visibility with the contact.

 

• True

 

• False

 

False. An email marked as “delivered” by an Email Service Provider (ESP) does not guarantee interaction and visibility with the contact. It only means that the email was successfully delivered to the recipient’s inbox or mail server, but whether the recipient interacts with or even sees the email depends on various factors such as their email settings, spam filters, and individual behavior.

Fill in the blank. A(n) _____ constitutes any traffic to website pages, blogs, landing pages, or other pages that are associated with your campaign.

• View
• Session
• Click
• Influenced contact

 

A(n) session constitutes any traffic to website pages, blogs, landing pages, or other pages that are associated with your campaign.

 

If an email has been viewed for more than eight seconds in HubSpot, how will it be categorized?

• Read
• Skimmed
• Glanced
• Examined

 

If an email has been viewed for more than eight seconds in HubSpot, it will be categorized as:

Read