vmartinez

 

What is one key advantage of using organic user-generated content (UGC)?

 

Select the correct answer, then submit.

•  It guarantees viral success.
• It reduces the need for social media profiles.
• It builds trust through authentic customer experiences.

 

 

Emmeline has seen an increase in online sales of the Sunny Bakes Breakfast Box over a 3 month period, with some customers ordering multiple times.

She wants to know which digital channels people are finding out about the Breakfast Boxes and what made people order again. This will help her refine her content strategy.

How could she find all this out?

 

Select the 2 correct answers, then submit.

• Ask returning online customers to write reviews and complete surveys about the Breakfast Boxes
• Use analytics tools to find out what percentage of customers made a repeat order
• Ask returning in-store customers to write reviews and complete surveys about the Breakfast Boxes
• Use analytics tools to find out where website traffic originated e.g., social media, online search

 

Emmeline recently posted two new blogs on the Sunny Bakes website.

Their analytics tool revealed that this is how the blogs performed:

Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page

A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page

Select each box and choose the correct option, then submit.

 

What does this data tell Emmeline about the content her audience prefers?

• Her audience prefers content about local hiking
• Her audience likes any posts which include breakfast
• Her audience prefers posts about French culture

 

Based on the data, which topic should Emmeline try posting about next?

• The origins of the croissant
• Other local activities that the Sunny Bakes Breakfast Box would compliment
• Other cultures that breakfast with pastries

 

What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online?

• If blog readers were more likely to look at directions to their local Sunny Bakes
• If blog readers were more likely to purchase a Breakfast Box
• If blog readers placed an order for any Sunny Bakes products

 

The social media sites that Emmeline uses for Sunny Bakes provide detailed information about the people who follow or subscribe to her business account, as well as the posts themselves.

Which of the information below could help Emmeline create content that will be effective at helping her meet her goal of selling Breakfast Boxes to local vacationers?

 

Once you’ve completed all the statements, the correct answers will be displayed.

Select the correct drop zone for each card.

 

• Gender – Helpful
• Age – Helpful
• Location – Helpful
• Total Followers – Not Helpful
• Post Engagement – Helpful
• Best time to post – Helpful
• Click-through-rate – Helpful

 

 

Emmeline has gathered a month’s worth of data, but on its own, it doesn’t tell her much about the performance of her blogs and social media posts.

How can she find out if her strategy is working?

 

Select the 2 correct answers, then submit.

• Compare the previous month’s total transactions to this month’s sales of Breakfast Boxes
• Compare how many visitors have come to their website from social media in the last quarter to the current month’s rate
• Compare last July’s in-person visits to the store to this July’s visits to the website
• Compare last month’s blog post data to current blog post data

 

 

Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working.

Which conversion metrics should Emmeline focus on?

 

Select the 3 correct answers, then submit.

• The number of page views the blog receives.
• The number of people who visit the directions page to a Sunny Bakes location.
• The number of visitors that come to their website from social media.
• The number of transactions made on the site which include a Breakfast Box.