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A marketer is checking out their campaign’s latest Search Terms Report. They notice search queries that don’t seem to match the core business are triggering the ads to serve.  Which two actions can they take to make sure their ads only serve on relevant searches? Select two. 

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A marketer is checking out their campaign’s latest Search Terms Report. They notice search queries that don’t seem to match the core business are triggering the ads to serve.  Which two actions can they take to make sure their ads only serve on relevant searches? Select two.

 

Select All Correct Responses

  • Develop a Customer Match List.
  • Adopt a cost-per-action bid strategy.
  • Include these terms as negative keywords.
  • Use broad match with Smart Bidding.

 

On broad match campaigns to help analyze conversion data, which method can you use to successfully implement and test broad match?

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On broad match campaigns to help analyze conversion data, which method can you use to successfully implement and test broad match?

 

  • You can use the keyword match types feature in Google Ads to see how your broad match keywords are being matched.
  • You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices.
  • You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
  • You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.

 

A marketing manager is using Dynamic Search Ads (DSA) to promote a specific line of products and wants to make adjustments to improve the campaign’s performance. Which change could they consider making to help accomplish this goal? 

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A marketing manager is using Dynamic Search Ads (DSA) to promote a specific line of products and wants to make adjustments to improve the campaign’s performance. Which change could they consider making to help accomplish this goal?

 

  • They could upgrade their DSA campaigns to Performance Max.
  • They could upgrade their DSA campaign keywords to broad match.
  • They could create PMax campaigns with the same goals as the DSA campaigns.
  • They could use Demand Gen instead of DSA campaigns.

 

A marketer wants to get a clearer understanding of their current Google Search campaign bidding performance. Which Google Ads tool could they use to accomplish this?

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A marketer wants to get a clearer understanding of their current Google Search campaign bidding performance.

Which Google Ads tool could they use to accomplish this?

 

  • They could use bid recommendations.
  • They could use the Experiments page.
  • They could use email notifications.
  • They could use the Bid Strategy Report.

 

John wants to liquidate out-of-season inventory at his company, and has asked his marketing team to implement a new Google Display ad campaign. Which Smart Bidding strategy should the team use? 

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John wants to liquidate out-of-season inventory at his company, and has asked his marketing team to implement a new Google Display ad campaign. Which Smart Bidding strategy should the team use?

 

  • Target CPA
  • Target ROAS
  • Maximize Conversion Value
  • Maximize Conversions

 

Which advertising metrics showcase the percentage of sales spent on advertising?

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Which advertising metrics showcase the percentage of sales spent on advertising?

 

  • Cost per click (CPC)
  • Advertising cost of sales (ACOS)
  • Return on ad spend (ROAS)

 

Explanation: The correct answer is ‘**Advertising cost of sales (ACOS)**.’ ACOS showcases the percentage of sales spent on advertising by calculating the ratio of ad spend to the total sales generated from those ads. It is an important metric for assessing the efficiency of an ad campaign, as it tells advertisers how much they are spending on advertising relative to the sales they are earning. A lower ACOS generally indicates a more efficient campaign, while a higher ACOS suggests that the cost of acquiring sales through ads may need to be optimized. In contrast, Cost per Click (CPC) measures the cost of each click on an ad, and Return on Ad Spend (ROAS) measures the revenue generated per unit of ad spend, both of which are different from ACOS in terms of showcasing the relationship between sales and advertising costs.