vmartinez

 

Eric has researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.

Which advice should he take?

 

Select the 3 correct answers, then submit.

• Get opinions from your customers on what might be missing from your site
• Stay up to date with search engine changes
• Don’t change your keywords as it confuses search engines
• Read about the trends in your industry and use them to create content for your page

 

Eric sells fruit and vegetables online and is using SEO to improve where he ranks in search engine results. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility?

 

The correct results will be displayed once you’ve sorted each card.

Select the correct drop zone for each card.

 

• Write recipes that use vegetables that he sells – Will help
• Get lots of likes or followers on social media – Won’t help
• Add lots of links to the website – Won’t help
• Encourage others to write about his website – Will help

 

Pichler’s Produce would like to make sure as many interested customers as possible find their website displayed in their search results. What could they pay attention to in order to achieve this?

 

Select the 3 correct answers, then submit.

• Words and phrases in the content
• Image file names
• Brand colours
• Page titles

 

 

Put the steps below into the correct order to identify how a search engine processes content and queries.

Select each item and then a number to place in the correct order, then submit.

 

1. Search engines categorise content into an index.
2. Search engines rank content according to what could be most useful to searchers.
3. Search engines ‘crawl’ the Internet to discover content, like web pages, images and videos.

 

 

Alex, a social media specialist for a vintage clothing store, uses a social media management tool. How does this tool benefit his daily workflow?

 

Select the correct answer, then submit.

• It lets him view engagement and growth across all platforms in one dashboard
• It allows him to track competitor mentions
• It helps him run ad campaigns on social media
• It provides insights into the demographics of his followers

 

 

Jasmine, a marketing manager for a sustainable coffee brand, uses a social media monitoring tool. What is one advantage of this tool for her brand?

 

Select the correct answer, then submit.

• It helps her monitor and join conversations about sustainability trends.
• It allows her to compare follower growth across social media platforms.
• It schedules her social media posts in advance.
• It lets her see how many website visits come from social media.