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A fashion advertiser wants to increase both in-store and online sales. The advertiser has the Pinterest tag installed and is leveraging geographic targeting to reach Pinterest users near store locations. It sees strong results but struggles to deliver its daily budget. What should the advertiser do?

 

• Add a frequency cap.
• Add targeting for women’s fashion.
• Add site visitor retargeting
• Add new creative into rotation.

 

An advertiser inputs a daily campaign budget of $100 and uses flexible daily budgeting. What will happen to the daily spend?

 

• It will vary significantly, potentially reaching $200 or more.
• It may go above or below $100 but will average out to $100 per day.
• It will always be exactly $100.
• It will never exceed $100.

 

A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

 

• Lunches and Children’s snacks
• Meal planning and back-to-school
• Food and drink and parenting
• Food and drink and children’s health

 

An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?

 

• Search
• Browse
• Mobile web
• Related Pins

 

A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?

 

• Video view and awareness
• Consideration and conversion
• Awareness and consideration
• Awareness only

 

An advertiser is starting to create Pins and wants to separate its English-language Pins from French-language Pins, so the campaign setup will be easier in the future. How should the advertiser separate out the English and the French Pins?

 

• Create a new board for each language.
• Create one board for all the Pins for the upcoming campaign.
• Create a new board for each Pin.
• Create new boards by ad format to help differentiate creative assets.