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A conversion campaign has been running for two weeks. The cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high. What should the advertiser do to optimize the campaign?

 

• Wait another two-to-three days to see if it optimizes.
• Pause the prospecting ad group.
• Increase the retargeting ad group’s audience size.
• Pause the retargeting ad group.

 

An advertiser plans to utilize interactive quiz ads to understand and drive deeper engagement with its target audience. Which objectives could the advertiser use?

 

• Awareness and consideration
• Consideration and video views
• Awareness and video views
• Consideration and conversion

 

An advertiser working for a new fashion company wants to use a Pinterest campaign to introduce the company to a broad audience. Which tactic should the advertiser use?

 

• Conversion tracking for sales
• Retarget previous website visitors
• Event selection based on click-through
• Awareness and frequency

 

An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?

 

• Targeting health study
• Conversion lift study
• Brand lift study
• Marketing mix modeling (MMM) analysis

 

An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?

 

• In-market experimentation
• Platform reported metrics
• Research brand tracking
• Pinterest brand lift

 

Which two of the following placements on Pinterest are used to discover ideas?

 

• Related
• Live streams
• Commercials
• Search