vmartinez

 

True or False: Redditors accrue ‘karma’ when they participate on Reddit.

 

• False

 

• True

 

In this course, we explored the value of taking a ‘show and tell’ approach to ad creative. Which of the following is/are examples of ‘Showing and telling’ on Reddit? (Select all that apply)

 

• Use only upper case text
• Communicate features and benefits
• Avoid the color green
• Show your product

 

 

On Reddit, we are connected by passions and interests, not individuals. Here, brands can connect with more than 100,000 communities, reaching people that cannot be found anywhere else. This core message is important because:

 

• None of the above
• This is not one of Reddit’s core messages.
• It reinforces Reddit’s key differentiator, and most importantly, the unduplicated reach (passionate communities that can’t be found anywhere else).
• It highlights the importance of the value of paid influencers on Reddit.

 

A leading sports equipment company is looking to drive more *new customer* membership sign ups with a marketing message aimed to health and wellness enthusiasts. Which of the following targeting approaches would you recommend?

 

• Use interest targeting to target the Healthy Living interest group
• Use a custom audience list of emails to target existing members
• Target the Healthy Living interest group and exclude a list of emails from existing memberships
• Target the Healthy Living interest group and existing member email addresses

 

 

True or False: When you use community targeting, your ads will ONLY appear within that community’s feed.

 

• False

 

• True

 

Building creative for mobile can help drive a consistent user experience across devices. Which of the following is an example of building ad creative for mobile?

 

• Avoid using video
• Add closed captions for sound-off consumption
• Omit text overlays
• Omit your brand logo