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An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

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An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

 

  • Pausing the ad group will stop the ad from appearing when it is paused.
  • Only the ads within the ad group will stop running, while the other ad groups will run at the same rate.
  • Pausing the ad group will stop bill spend when it is paused.
  • Only the ads within the ad group will stop running, while the other ad groups will experience an increase in delivery.

 

An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices?

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An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices?

 

  • Ensure the Pin has a clear and actionable call to action.
  • Ensure the Pin aspect ratio is 1:2.
  • Ensure the ad copy and landing page are relevant.
  • Ensure a clear logo is used in the top right corner of the Pin.

 

An advertiser pulls a mid-campaign report and sees that Android mobile devices have higher CPMs (cost per mille) than other devices across awareness campaigns. The advertiser wants to remove Android mobile. Where should the advertiser adjust this setting when editing the campaign?

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An advertiser pulls a mid-campaign report and sees that Android mobile devices have higher CPMs (cost per mille) than other devices across awareness campaigns. The advertiser wants to remove Android mobile. Where should the advertiser adjust this setting when editing the campaign?

 

  • Optimization and delivery
  • Targeting strategy
  • Demographics
  • Placement and tracking

 

An advertiser wants to check if its awareness campaign is pacing to deliver in full. The campaign has a lifetime budget and a frequency cap of three. The campaign has been “live” for five days and will be “live” for another 25 days. How can the advertiser check pacing for this campaign?

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An advertiser wants to check if its awareness campaign is pacing to deliver in full. The campaign has a lifetime budget and a frequency cap of three. The campaign has been “live” for five days and will be “live” for another 25 days. How can the advertiser check pacing for this campaign?

 

  • Filter to “pacing” in the performance table and check to see yesterday’s spend.
  • At the campaign level, check total spend and remaining budget in the performance tab.
  • Use the chart in the performance tab to see previous campaign spend trends.
  • Find total spend and remaining budget data. Calculate daily run rate to forecast delivery.

 

An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?

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An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?

 

  • Actalike
  • Engagement
  • Demographic
  • Customer list