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Ana is spending a lot on ad clicks for her Sponsored Brands campaign but seeing few conversions. What is one keyword targeting strategy Ana should consider?

 

• Use Amazon-suggested keywords
• Use a maximum of 10 ASINs
• Use exact match

 

What would be the best bid adjustment to consider if Kitchen Smart’s goal is to secure ad placement and increase impressions?

 

• Bid Competitively
• Adjust bids at targeting level
• Use a bid multiplier

 

One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?

 

• Decrease bids and/or frequency caps
• Consider pausing line items
• Add additional supply sources

 

Gordon’s Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?

 

• Awareness
• Conversion
• Loyalty

 

Zhang wants to help potential customers make the decision to purchase their product. Which metric will best help Zhang monitor this campaign result?

 

• Advertising cost of sales
• Impressions
• Store visits

 

How can Superpower Batteries best use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve their business goals?

 

• They should consider a cross-product strategy and use multiple ad types that can help drive specific business goals.
• They should use Sponsored Display to reach their customers and use Amazon Live to increase consideration.
• They should use Sponsored Products and Posts to increase loyalty and maximize their business goals.