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Which dimension should you use to determine which sources, such as “organic search” or “referral,” are driving users to your website?

• You should use Page title and screen class.
• You should use Google Ads campaign.
• You should use Session source / medium.
• You should use Session primary channel group (Default Channel Group).

Explanation:

The correct answer is You should use Session primary channel group (Default Channel Group). This dimension categorizes traffic sources into predefined groups, such as “organic search,” “direct,” “referral,” and others, making it easier to analyze which channels are effectively driving users to your website. By utilizing the Session primary channel group, you can gain valuable insights into the performance of various marketing channels, allowing for informed decision-making regarding resource allocation and optimization strategies to enhance user acquisition.

You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?

• The Date Picker component
• The Segments component
• The Comparisons component
• The Filters component

Explanation:

The correct answer is The Comparisons component. The Comparisons component in Google Analytics allows users to create side-by-side comparisons of different data sets within a table report. This feature enables you to analyze multiple metrics or dimensions simultaneously, facilitating a clearer understanding of trends and performance differences across various segments of your data. By utilizing the Comparisons component, you can easily identify patterns, anomalies, and insights that may inform your decision-making process, enhancing the overall effectiveness of your data analysis.

Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?

You want to find ready-made cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

• You’d find it in the Reports section.
• You’d find it in the Admin section.
• You’d find it in the Advertising section.
• You’d find it in the Explore section.

Explanation:

You’d find it in the Explore section because this area of Google Analytics provides access to pre-built exploration reports, allowing users to dive deeper into user interactions and behaviors on their app or website. It offers ready-made cards that present insights into various aspects of user engagement, making it easier for analysts to gather information and understand how users are navigating the platform.

When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics?

• It can highlight industry benchmarking data.
• It can generate new keyword ideas.
• It can adjust and optimize ad copy.
• It can optimize bids for ad placements.