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You want to encourage user engagement. Which of the following is a recommended best practice to do so?

• Include the fact that your app seems to be first in a given area to demonstrate your app’s popularity.
• Use graphics that are similar to system notifications and alerts.
• Include phrases such as “Download now” or “Play today” to convey a sense of immediacy for your game.
• Use quality screenshots that showcase your game’s supported platforms.

 

Here’s why:

• Visual Appeal and Clarity: High-quality screenshots that clearly demonstrate how the game looks and functions on different devices can attract users and give them a better understanding of the game experience.
• Relevance: Showcasing supported platforms helps users identify if the game is compatible with their devices, increasing the likelihood of installation.
• Policy Compliance: This practice aligns with Google Play’s guidelines, which emphasize the importance of accurate representation and user experience.

The other options are not recommended:

• Misleading Claims: Stating that your app is “first” in a given area without verifiable proof can be seen as a misleading claim and violate Google Play’s policies.
• Mimicking System UI: Using graphics that resemble system notifications or alerts can confuse users and potentially violate Play Store guidelines.
• Promotional Language: While calls to action can be effective in some contexts, Google Play recommends focusing on the app’s core features and benefits in the store listing description.

The reference to the correct answer can be found in Chapter Name – Create a Google Play Store listing under the “Screenshots” section, where it mentions using screenshots to highlight the best features of your app and including screenshots on all supported device platforms.

 

Which of the following short app descriptions complies with Google Play policies?

• Lose weight forever with the #1 Diet App in the world
• Diet, lose weight, look good, feel good about yourself, be your best, diet app, calorie counter, carb counter, drop weight fast, new year’s resolution, drop the weight for good, no more carbs
• Record daily calories and carbs for a healthier you.
• Use the discount code “lose it now” to get 30 days of dietary monitoring for free

 

Here’s why:

• Focus on Functionality: This description clearly states the app’s core function (recording calories and carbs) and the benefit it provides (a healthier you).
• No Promotional Language or Misleading Claims: It doesn’t use promotional language like “#1” or “free”, and it doesn’t make unsubstantiated claims.
• Concise and Informative: It’s short and to the point, providing essential information without unnecessary keywords.

The other options violate Google Play policies:

• Lose weight forever with the #1 Diet App in the world: Makes a misleading claim (#1) and uses promotional language.
• Diet, lose weight, look good, feel good about yourself, be your best, diet app, calorie counter, carb counter, drop weight fast, new year’s resolution, drop the weight for good, no more carbs: Keyword stuffing and irrelevant content.
• Use the discount code “lose it now” to get 30 days of dietary monitoring for free: Promotional language (“discount code” and “free”).

The main chapter where these guidelines are discussed is Chapter Name – “Comply with Google Play store listing policies”. It emphasizes the importance of accurate and appropriate descriptions, avoiding misleading information, and complying with metadata policies.

 

Which of the following app titles follows recommended best practices?

• Download the famous Now-Race Now!
• Race at 200 MPH for Free!
• Race the Most Famous Tracks throughout the World
• Race Against the Clock

or

• The 10 Minute Workout
• FREE Workout for FREE NOW
• The #1 Fast Workout App
• Workout whenever and wherever you want for 10 minutes a day

 

Here’s why:

• Clear and Concise: It clearly conveys the core concept of the game (racing) and hints at a gameplay element (time pressure).
• No Promotional Language: It avoids words like “free” or calls to action like “download now.”
• No Misleading Claims: It doesn’t make unsubstantiated claims or comparisons to other apps.

The main chapter where these guidelines are discussed is Chapter Name – “Create a Google Play Store listing”. The section on “First Impressions: Title and developer name” provides specific dos and don’ts for creating effective and policy-compliant app titles.

 

 

Your app launched a year ago, but you experienced a lot of churn toward the end of the year and had high crash reports during that time. Luckily, you improved your overall app quality and resolved the major technical issues, so now you want to create a custom store listing to get active users to try the app again. Which of the following actions should you take?

 

• Design an app icon that looks like that of a similar app with great technical performance ratings.
• Target inactive users with a custom store listing that highlights new features.
• Update the app title to include an image that you think most users recognize.
• Customize the app title based on the parameter name.

 

You want to create a custom store listing that’s tailored to reach a specific user segment through an organic social-media campaign. Which of the following is the best way to configure your custom store listing?

• Create a new link to your main store listing.
• Create multiple custom store listings that are copies of your main store listing.
• Run a store listing experiment on your main store listing for 28 days.
• Generate a custom store listing and target it with a unique URL.

 

Here’s why:

• Targeted Reach: A custom store listing allows you to tailor your app’s presentation (graphics, descriptions, etc.) to appeal specifically to the user segment you’re targeting through your social media campaign.
• Unique URL: The unique URL ensures that users clicking on the link from your social media campaign are directed to the customized store listing, providing a seamless and personalized experience.
• Measurable Results: By using a unique URL, you can track the effectiveness of your campaign and measure the impact of the custom store listing on user acquisition and engagement.

The other options are not as suitable for this scenario:

• New Link to Main Store Listing: This doesn’t provide any customization and won’t cater to the specific user segment.
• Multiple Copies of Main Store Listing: This is unnecessary and doesn’t offer the targeted approach needed for a specific campaign.
• Store Listing Experiment: While experiments are useful for testing, they are not designed for long-term targeting of specific user segments through external campaigns.

The main chapter where the concept of custom store listings is discussed is “ Create a Google Play Store listing”. The section on “Translations” briefly mentions custom store listings, but the detailed explanation of their functionality and benefits is not provided in the given text. However, the text does emphasize the importance of localization and targeting specific audiences, which aligns with the purpose of custom store listings.

 

Which of the following is a recommended best practice to establish your brand across all your Google Play store listings?

• Assign the same default language for all your apps.
• Create the same number of custom store listings for each app.
• Use the same consistent keywords for all your apps.
• Use a similar color theme and style for all your apps.

 

Here’s why:

• Consistent Branding: Using a similar color theme and style across your app listings helps create a cohesive brand identity. This makes your apps easily recognizable to users and reinforces your brand’s presence on the Play Store.
• Visual Appeal: A consistent visual style can make your listings more appealing and professional, attracting users’ attention and encouraging them to explore your apps further.
• Memorability: A recognizable color theme and style can help users remember your brand and associate it with positive experiences, leading to increased brand loyalty and potential cross-promotion of your apps.

The other options are not recommended best practices:

• Same Default Language: While choosing a default language is necessary, it doesn’t contribute to establishing a consistent brand identity across your listings.
• Same Number of Custom Store Listings: The number of custom listings should be determined by the target audience and localization needs of each app, not by a fixed number.
• Same Consistent Keywords: While using relevant keywords is important, using the exact same keywords for all apps might not be effective, as each app may have different features and target audiences.

The main chapter where this best practice is discussed is Chapter Name – Create a Google Play Store listing. The section on “Graphics” specifically mentions using similar or complementary elements, styles, and color themes across your store listing graphics to create a consistent brand experience for users.